Your network
plugilo Cards + pluggy · Trusted AI Advisory Network
Your original. Everywhere.
Your knowledge advises.
For trust, knowledge sharing and new customers.
plugilo Cards bring your original to websites, shops and partners. Add pluggy to turn that knowledge into advice – for products, services, expertise, news and articles.
New customer acquisition
Two products.
One simple way to start.
Cards make your original visible. pluggy turns it into advice. Choose what you need.
Your monthly plan for pluggy
| Plan | Sessions / month | EUR / month |
|---|---|---|
| Free (Test) | 50 | EUR 0 |
| Starter | 125 | EUR 50 |
| Business | 800 | EUR 280 |
| Professional | 1,500 | EUR 480 |
| Scale | 9,000 | EUR 2,520 |
Details on monthly plans and your balance
The conversation counts, not each individual question.
A Session includes all questions and answers within one continuous advisory conversation. Page views do not count. The pluggy operator pays for Sessions, regardless of where pluggy is used. Each monthly plan covers one domain.
Free for testing. Paid plans to match your usage.
Free includes 50 Sessions for EUR 0. Starter includes 125 Sessions for EUR 50 (EUR 0.40 per Session), Business 800 for EUR 280 (EUR 0.35), Professional 1,500 for EUR 480 (EUR 0.32) and Scale 9,000 for EUR 2,520 (EUR 0.28).
One plugilo balance.
The balance is topped up in advance. It pays for Touchpoints, Matches and Sessions, and is consumed only by valid usage. Additional Sessions cost EUR 0.50 each. Unused Sessions in a monthly plan expire at the end of the month; topped-up Sessions do not expire. Volume discounts may be agreed.
Data owners pay for their Touchpoints and Matches. Operators pay for their pluggy and can earn Rewards. Rewards are an individually agreed revenue share; no specific income or cost recovery is guaranteed.
Reach for data owners
| Unit | Network | Channels |
|---|---|---|
| TouchpointCard actively accessed | Free on your own sites Partners from EUR 0.05 |
from EUR 0.20 |
| MatchCard recommended to meet a need | approx. EUR 2.50 | EUR 5 to 15 |
Details on Touchpoints, Matches and Rewards
Touchpoints: actively accessing the original.
A customer actively accesses an authorised Card by hovering, clicking or opening it. Page views and impressions alone do not count. Touchpoints on the data owner's own sites are free; they start at EUR 0.05 with existing partners and EUR 0.20 in Channels.
Matches: recommending the right original.
pluggy recommends a Card that matches the customer's needs during a Session. The data owner pays for the Match. A maximum of one Match per data owner is counted per Session. Indicative prices: approximately EUR 2.50 per Match in the Network and EUR 5 to EUR 15 in Channels.
Rewards: operators share in the revenue.
The website operator receives Rewards for Touchpoints; the pluggy operator receives Rewards for Matches. Rewards are an individually agreed share of the respective price. For resellers and distributors, they can be structured as an MDF contribution agreed with the data owner.
Network and Channels.
The Network includes your own sites and existing partners. Channels reach new audiences through publishers, specialist portals, communities and influencers. Introductory prices are fixed during the launch phase; the model envisages dynamic pricing by target audience and location later. The applicable offer and agreed contractual term determine the binding conditions.
From the original
to lasting customer connections.
Connect original knowledge, display Cards and add pluggy for advice when needed.
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01 · Train Cards
Connect original knowledge.
Connect your authorised sources. Product data, services, expertise and articles become Master Data Cards.
Automated: EUR 0 · Guided and Managed by CF1 quoted individually.
Details
One source. The original at every point of contact.
Master Data Cards are the data owner's official knowledge units. They are retrieved in real time from the owner's original source, with provenance and verified quality. Corrections at the source therefore become available wherever the Cards are connected.
Automated or supported by experts.
Automated connection of your own sources costs EUR 0. Guided helps with setup and preparation; Managed by CF1 can provide ongoing maintenance and quality assurance. Expert services are quoted individually.
Knowledge for advisory.
A Skill brings together a company's knowledge base for pluggy. Its own knowledge leads as the Master-Skill; authorised knowledge from other data owners supplements it as Sub-Skills. Cards can also be used without operating your own pluggy.
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02 · Plug Cards
The original on your site.
Use plug-it to display authorised original Cards on your website, in your shop or on your portal. Customers get reliable information; you can earn from active contacts.
Displaying Cards: free · Rewards for valid Touchpoints.
Details
Data owners and operators.
Data owners are responsible for original knowledge: manufacturers, brands, publishers, associations, service providers and retailers with their own offering. Operators display this knowledge on their websites. One company can fulfil both roles at the same time.
Both sides agree.
A Card or Skill appears only when both the operator and the data owner have agreed. The data owner determines the sources and permitted places of use. Permissions can be changed at any time. Visible authorisation makes the connection to the original clear.
Integration and remuneration.
Displaying original Cards is free for operators. Data owners pay for valid Touchpoints on partner sites; the site operator receives the agreed Reward. Operators can also create their own Cards and use them for free on their own sites. When distributing them through partners or Channels, they take on the role of the paying data owner.
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03 · Use pluggy
Add advisory.
pluggy advises, recommends, offers tips and shares knowledge. For customers, readers and followers – using your knowledge and authorised originals from other data owners.
Optional: monthly plans from EUR 50 · Free for testing.
One example: product advice on a website. The End User asks, and pluggy explains and displays relevant Cards. The same principle can turn authorised expertise, news and articles into a knowledge dialogue. Schematic illustration. Details
Your digital advisor.
pluggy uses the operator's knowledge as the leading Master-Skill. Sub-Skills add original knowledge from other data owners. This helps explain products and services as well as specialist topics, news and editorial articles.
Who pays for what?
The pluggy operator pays for Sessions, regardless of where pluggy is used. When pluggy recommends relevant Cards from other data owners, those owners pay for their Matches. The pluggy operator receives the agreed Rewards. Multiple recommended Cards from the same data owner count as no more than one Match within a Session.
Use knowledge more efficiently.
Once connected, knowledge can support many conversations, reduce repetitive enquiries and ease the workload on teams. The actual benefit depends on data quality, implementation and usage.
Trained from three sides. Focused on your needs.
pluggy combines original knowledge, the context in which it operates and each End User's needs. These three perspectives provide the basis for relevant advice and its ongoing improvement.
- 1. The data owner provides the knowledge.
- Manufacturers, publishers, influencers and other knowledge owners authorise their content and keep it up to date. They define the factual foundation.
- 2. The operator provides the context.
- Whoever embeds pluggy contributes the context of their website, offering and target audience. This establishes whom pluggy works for and the setting in which it advises.
- 3. The End User expresses their needs.
- Questions, preferences and feedback indicate which information is relevant at that moment. pluggy can build on this during the conversation and tailor its answers to the specific need.
Up-to-date knowledge, relevant context and feedback can make advice increasingly focused. Authorised original knowledge remains the primary foundation.
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04 · Network & Channels
Existing partners. New customers.
Use your partner network and reach new audiences through publishers, specialist portals and influencers. Your original remains the foundation – both as a Card and in advisory.
Charged for valid Touchpoints and Matches.
Details
Network: build on existing relationships.
In the Network, your Cards reach customers through existing distributors, resellers and other partners. Your own sites are also part of it; Touchpoints there are free. With partners, data owners pay for valid contacts and can share revenue with operators through Rewards or MDF.
Channels: reach new audiences.
Channels are environments provided by publishers, specialist portals, communities and influencers. Here, data owners reach additional audiences with their Cards and authorised knowledge. Touchpoints start at EUR 0.20; the model sets indicative Match prices at EUR 5 to EUR 15. The applicable offer specifies prices and Rewards.
Stay in control.
Distribution and advisory require agreement from both sides. The data owner determines where their content may appear. Valid usage is paid from the prepaid plugilo balance.
Your role. Your benefit.
Data owners pay for contacts. Operators receive Rewards and pay for their pluggy. Solution Partners sell and support the solution.
Details for OEMs/manufacturers
Your original knowledge reaches customers.
Bring product, service and company knowledge to your own sites, existing partners and new Channels as Master Data Cards. Cards are retrieved from the original source; you control sources and permissions.
Pay for contacts. Add advisory when needed.
Touchpoints on your own sites are free. As the data owner, you pay for valid Touchpoints with partners and in Channels, as well as for Matches. To provide advice yourself, add pluggy and pay for its Sessions as the operator.
The same model applies to publishers, associations, service providers and other owners of original knowledge.
Details for Resellers
Display genuine data and earn from it.
As a retailer, shop or distributor, you display authorised original Cards using plug-it. Displaying them costs you nothing. For valid Touchpoints on your site, you receive agreed Rewards, which can also take the form of an MDF contribution in the Network.
Your own content and your own pluggy.
You can also provide your own products and services as Cards. When distributing them through partners or Channels, you are the data owner and pay for the contacts. You can optionally add your own pluggy: you pay for its monthly plan and receive Rewards for valid Matches.
To also sell plugilo to business customers and support them, use the Solution Partner Program.
Details for Publishers & Influencers
Turn content into a knowledge dialogue.
Use specialist articles, news, editorial content and tips as original Cards. As the data owner, you control permissions and can bring your knowledge into other environments. Touchpoints on your own sites are free.
Generate new revenue as an operator.
When you embed authorised Cards from other data owners, you receive agreed Rewards for valid Touchpoints. An optional pluggy lets readers and followers ask questions and deepen their knowledge. You pay for its Sessions and receive Rewards for valid Matches.
As a Channel, you help data owners reach new audiences. Data owners pay for their Touchpoints and Matches; your share is agreed individually. Both sides must agree to the use.
Details for Solution Partners · Sell & Manage
Use it, sell it and provide ongoing support.
IT solution providers, IT resellers and agencies use their own Cards, plug-it and optionally pluggy. They sell plugilo to business customers and offer setup, data connection, training and ongoing support as their own services.
Service revenue and Partner Revenue.
Each business customer receives their own Cards and domain, optionally with pluggy and their own plan. Solution Partners can receive a share of the ongoing plugilo revenue from customers they acquire. This Partner Revenue is separate from Rewards for Touchpoints and Matches.
The customer relationship stays with you.
Customer attribution, the duration and amount of revenue sharing, and managed-service roles are governed by the Solution Partner Agreement. Commercial terms will be made binding in that agreement before market launch. The Partner Portal provides transparent access to usage, revenue and remuneration; registration takes place there.
Contacts become
lasting connections.
Customers save Cards, follow brands and resellers, and take advice and results with them in the plugilo app and web portal.
Details on the Trusted AI Advisory Network
An active Card access or advisory conversation can become a lasting connection. Customers decide for themselves whether to save Cards, follow brands and resellers, and continue using results in the app or web portal.
The Trusted AI Advisory Network connects data owners, operators and customers beyond individual points of contact. A page view alone does not automatically create a following or subscription relationship.
Original knowledge
builds trust.
In a proof of concept with GS1 Germany, plugilo is working to make DQX-verified manufacturer data available for advice with pluggy.
Questions before you start?
Key terms and rules, briefly explained. Expand for more detail.
Can I use Cards without pluggy?
Yes. plugilo Cards are a standalone product. Operators can display authorised original Cards for free and earn Rewards for valid Touchpoints. pluggy is optional and adds advisory.
What is the difference between Touchpoints, Matches and Sessions?
A Touchpoint is an active Card access by hovering, clicking or opening it. A Match is a relevant Card recommendation by pluggy within a Session. A Session is the continuous advisory conversation, including all questions and answers. Page views and impressions alone are not Touchpoints.
Who pays, and who receives Rewards?
Data owners pay for their Touchpoints and Matches; Touchpoints on their own sites are free. Operators pay for their pluggy's Sessions. Site operators receive Rewards for Touchpoints; pluggy operators receive Rewards for Matches. The amount is agreed individually.
How does the balance work?
Touchpoints, Matches and Sessions are paid from one prepaid plugilo balance. It is consumed only by valid usage. Unused Sessions in a monthly plan expire at the end of the month; topped-up Sessions do not expire.
Who decides where my knowledge appears?
The data owner determines the sources and permitted places of use. Cards or Skills appear only with the agreement of both the operator and the data owner. Permissions can be changed at any time.
What is included in the Free plan?
Free is the test plan for pluggy: 50 Sessions per month for EUR 0. Paid monthly plans start at EUR 50. Each plan covers one domain. Additional Sessions cost EUR 0.50 each.
What is the Trusted AI Advisory Alliance?
Brands, manufacturers, distributors, resellers, publishers, communities, influencers and associations work together to develop rules, quality criteria, prices and fair revenue sharing. Registration is available through corporate.plugilo.com.
Bring your original
to your customers.
Start with Cards on your own sites. Test pluggy with 50 Sessions and expand advisory, reach and customer connections as needed.