With another investor on board and new features for the Plugilo platform, DCI CEO Michael Mohr and distribution expert Michael Urban now aim to target the mass market.

DCI CEO Michael Mohr calls his Plugilo platform the “best product advisor in the world.” Plugilo consolidates and standardizes product data from various sources—such as distributors and manufacturers—in different formats and stores it in a central database. This process is AI-supported and highly automated. The product data can be packaged and stored in special “cards.” If the information changes, the cards are automatically updated. In addition to online media such as ChannelObserver, Plugilo is also used by manufacturers and distributors like Littlebit and Api.

The expansion is also set to be driven by distribution expert Michael Urban (Actebis, TD Synnex). The manager joined the networking platform in 2024, and his partner Michael Mohr says he is pushing Plugilo “wherever possible.” A further boost is expected from the new chatbot with AI-powered search. According to Mohr, this has made Plugilo the “best product advisor in the world,” already being used in distribution. The newly updated platform also allows leads to be easily assigned, for example by identifying which website an order came from. “We are creating a new network without advertising and without bot-generated content,” Mohr explains. The new chatbot can be used for free on any website.

Plugilo is set to be established as a mass-market product in the future, with reach expanded through end customers and influencers. The two partners promise “content of a new quality.” The ICT market is intended to be just a stepping stone, with further industries to follow. It is certainly helpful that the MAP Group has joined as another investor. “We are building a new network and ecosystem—without advertising and without distractions,” is the stated goal of the two partners.