plugilo turns shop.api.de into more than a product catalog. With the plugilo widget, api.de users can now save, compare, and find what they need — faster, clearer, and without leaving the shop.
B2B buyers don't buy in one session. They research across days, compare dozens of specs, forward links to colleagues, and then lose track of exactly which version they looked at. api.de had the products. What was missing was the layer that lets users hold onto what they find.
One tap. One Card. Always there.
The plugilo widget dock sits persistently at the bottom of shop.api.de. From any product page or search result, users can open a Card preview, save it to a Stack, and access their saved items from the Clipboard — on desktop and on their phone. No account walls. No friction. The save moment happens exactly where the interest is.
Not just search. An advisor that understands the job.
api.de carries tens of thousands of products across hardware, software, cloud services, and peripherals. For a B2B buyer, that breadth is both the strength and the challenge. Finding the right product isn't just about knowing the category — it's about matching specs to a use case, a budget, a compatibility requirement, or a deployment scenario. That kind of question doesn't fit neatly into a filter.
The AI Advisory chatbot embedded in api.de is built for exactly that gap. Users can describe what they actually need — in plain language, in their own terms — and receive a structured, reasoned shortlist directly within the shop. Not a raw list of filtered results. A recommendation with context: why this product fits, what to consider, and what to look at next.
From recommendation to decision — without starting over.
For B2B buyers, this changes the dynamic significantly. Procurement teams don't always have a specialist on hand for every category. Pre-sales resources are limited. The chatbot fills that gap — consistently, at scale, without a phone call or a support ticket. It reduces the time from "I need something that does X" to a confident shortlist, and it does it directly inside the shop where the purchase happens.
What makes it stick is what comes next. The recommended products don't disappear when the conversation ends. Users can save them as Cards directly from the chat and add them to a Stack — so the advisory session becomes a structured, reusable output. A question becomes a shortlist. A shortlist becomes a decision.
First time here? pluggy makes it easy.
New users on api.de don't have to figure out plugilo on their own. A guided onboarding flow triggers automatically on first interaction with the widget — walking users through the core logic in four calm steps: save in one click, organize in Stacks, access from any device. But before that even begins, a small contextual tooltip introduces the idea right where it matters most. When a user hovers over a product for the first time, pluggy appears briefly with a simple message — friendly, unobtrusive, gone in seconds. It doesn't interrupt the browsing experience. It just opens the door.
The two moments work together by design. The tooltip creates the first spark of curiosity. The onboarding flow delivers the understanding. Neither overstays its welcome — users can skip, dismiss, or move at their own pace. The result is higher adoption without the friction that comes from forcing a new tool onto people who are there to shop, not to learn a platform.
Many products. One partner. A smarter shop.
api.de now gives its users more than product data. It gives them a structured way to save, compare, and decide — powered by the plugilo layer. The widget dock, AI Advisory, onboarding, and the Pluggy tooltip work together as one coherent experience: calm, useful, and always present when it matters.
"The best shopping assistant isn't the one that shouts. It's the one that's there when you're ready."
Are you a distributer, retailer or B2B shop?
Bring the plugilo layer to your product catalog.