With pluggy, the Trusted AI Advisory Agent, member companies of Küche Schweiz gain access to a new form of structured, trustworthy product advisory — directly at the POS, POI, in the shop, and on the product page. The cooperation builds on the webinar already held jointly and is designed to give manufacturers, suppliers, kitchen studios, and other market participants access to a new shared advisory and information network.
At the center is pluggy, plugilo’s AI Advisory Agent. Unlike a generic chatbot, pluggy operates on the basis of structured Cards and Stacks as well as owner-controlled data. The goal is to make answers available exactly where decisions are made: directly at the product, in the shop, in the advisory process, and within the Card itself. In this context, plugilo is not positioned as just another isolated tool, but as a trusted data and AI infrastructure for websites, shops, platforms, and AI agents.
A key USP of pluggy is its multi-layer training logic.
It is trained by OEM / owner data, enhanced by the respective domain, shop, or portal context, and continuously improved through user signals. This means: manufacturer knowledge ensures product truth, the respective partner context makes the advisory relevant to the market, and interactions such as searches, saves, wishlists, or stacks help continuously improve relevance for the user. At the same time, the Certified-first principle remains central: certified original data takes priority.
For the kitchen industry, this creates new opportunities with clear added value:
- For manufacturers / OEMs: more control over product truth, structured distribution of product knowledge, and better usability of manufacturer data in sales and advisory.
- For trade, resellers, and kitchen studios: faster, more consistent, and scalable advisory directly at the product, fewer media breaks, and less research effort.
- For end customers: clearer, more trustworthy, and immediately usable answers for product selection, comparison, and decision-making.
Integration can take place via plugilo widgets or shop / CMS plugins. This makes it possible to display Cards on product pages, make content saveable, and use advisory directly in the respective context. The goal is to create a new standard for product organization, advisory, and networking in the kitchen industry. Interested members of Küche Schweiz can explore the solution without obligation and evaluate the next steps together with plugilo.
Further information
Promotional video