Job Title: Marketing Manager, Social Media
Location: Tampa Bay/St Petersburg, FL (Hybrid – in office and remote)
Target Start Date: May 1, 2026
Company Overview:
plugilo founded in 2020, a subsidiary of DCI, is a new meta-layer above the internet: a
global network of structured, certified MasterData in the form of plugilo Cards, making
owners’ original data available in real time across websites, shops, platforms, and AI
agents. In a world where content is copied, remixed, and reinterpreted by machines,
trust becomes the product. That is exactly the infrastructure plugilo is built to provide.
As we expand our U.S. operations, we are seeking a dynamic Account
Executive/Account Manager to join our growing team in St Petersburg, Florida.
Position Summary:
We are looking for a Growth Marketing Manager, Social Media to help turn plugilo into a
widely recognized brand and scale our web and mobile application to millions of users
within the next 12 months.
This role is built for a marketer who thinks like an owner, moves fast, and knows how to
turn social platforms into real growth engines. You will lead social-media-driven
marketing activities across YouTube, Facebook, Instagram, and TikTok, targeting both
consumer and business end users.
You will work closely with our external marketing agency and act as the internal driver of
strategy, campaign execution, performance tracking, and continuous optimization. Your
mission is simple: build awareness, create demand, and accelerate user growth for
plugilo
A core objective of the role is to help scale plugilo to millions of users within the next 12
months through effective brand-building, audience engagement, and performance-
driven campaign execution.
Key Responsibilities:
• Own and drive the social media growth strategy for plugilo across YouTube,
Facebook, Instagram, and TikTok.
• Turn plugilo into a visible, relevant, and talked-about brand in the market.
• Lead the collaboration with our marketing agency and ensure campaigns are
bold, well-executed, on-brand, and performance-focused.
• Translate company growth goals into social media campaigns that generate
awareness, engagement, traffic, sign-ups, and active users.
• Build and manage campaign roadmaps, briefs, priorities, and success metrics
together with internal stakeholders and agency partners.
• Push a strong mix of brand marketing and performance marketing to deliver
both reach and conversion.
• Help shape messaging and content that make the value of our web and mobile
app easy to understand and hard to ignore.
• Identify target audiences, test creative approaches, and optimize content and
campaigns based on real performance data.
• Work with the agency on creator, influencer, and paid social opportunities that
can amplify reach and credibility.
• Track and analyze KPIs such as reach, engagement, CTR, conversion, CAC,
activation, and ROI.
• Continuously improve campaign performance through testing, learning, and fast
iteration.
• Keep a close eye on market trends, platform shifts, competitor moves, and viral
content dynamics to identify growth opportunities early.
• Bring structure, speed, and accountability to campaign execution across teams
and partners.
• Report clearly on performance, learnings, and progress against ambitious growth
targets.
Key Requirements:
• Degree in Marketing, Business, Communications, Digital Media, or a related field.
• Proven experience in growth marketing, digital marketing, social media
marketing, or demand generation, ideally in a startup, scale-up, app, SaaS, or
digital product environment.
• Experience with creator, influencer, or community-led growth is a plus.
• Strong hands-on experience managing external agencies and holding them
accountable for results.
• Deep understanding of YouTube, Facebook, Instagram, and TikTok — including
content mechanics, paid and organic growth levers, audience behavior, and
campaign best practices.
• Proven ability to drive campaigns that do more than create visibility — they
generate measurable business impact.
• Strong understanding of both consumer and business end-user marketing.
• Data-driven mindset with strong analytical skills and confidence working with
growth and performance KPIs.
• Experience optimizing campaigns based on metrics such as engagement, CTR,
conversion, CAC, and ROI.
• Strong project management skills with the ability to keep multiple campaigns
moving at speed.
• Excellent communication skills with the ability to write clear briefs, align
stakeholders, and manage agency collaboration effectively.
• Comfortable operating in a fast-moving, high-growth environment with ambitious
targets and evolving priorities.
• Strong ownership mentality: you do not wait for momentum, you create it.
• Experience marketing a web app, mobile app, platform, or digital product is
strongly preferred.
What Good Looks Like in This Role:
• plugilo becomes significantly more visible and relevant in the market.
• Social media becomes a meaningful driver of brand awareness, demand, and
user growth.
• Campaigns are fast, focused, measurable, and continuously improving.
• Agency collaboration is productive, challenging, and results-oriented.
• Growth targets are supported by a clear social media engine that scales.
Preferred Traits:
• You are a builder, not just a coordinator.
• You know how to combine brand storytelling with growth discipline.
• You understand that social media is not just about posting content — it is about
creating momentum, attracting users, and scaling adoption.
• Agile, entrepreneurial mindset.
• A collaborative team player who thrives in a kind off startup environment.
• Ability to handle complex enterprise relationships and deliver results in a fast-
paced setting.
• Strong communication and problem-solving skills.
Benefits:
• Competitive salary and commission structure.
• Opportunities for growth and advancement within a rapidly expanding company.
• Health, dental, and vision insurance.
• Equity/upside opportunity
• Paid time off and holidays.
How to Apply:
Interested candidates should send their resume and a cover letter outlining their
qualifications and interest in the role to [email protected].