Product data becomes a digital employee: pluggy advises, recommends and sells using brands’ first-hand product knowledge.
plugilo makes this knowledge usable through intelligent Cards – with traceable sources and under the data owners’ control. Brands strengthen their retail partners and reach new customers. Products and recommendations remain available in the plugilo app – to save, compare and revisit.
At ECR iN MOTiON, we demonstrate how GTIN-identified, DQX-verified manufacturer data enables this AI-powered advice.
Meet plugilo at ECR iN MOTiON - Booth 42
16–17 September 2026 · World Conference Center Bonn
GS1 Germany’s B2B convention brings together consumer goods companies, retailers and service providers. plugilo joins as an exhibitor and speaker.
Our presentation:
GTIN/DQX Master Data Meets AI: How First-Hand Product Knowledge Enables Better Advice
17 September 2026 · 14:35–14:55 · MOTiON STUDIO 6
Michael Mohr, Founder & CEO, plugilo Inc.
Explore the event and programme
Authentic brand data for every AI conversation
GS1 is the organisation behind GTINs and barcodes. In a joint proof of concept, GS1 Germany and plugilo are exploring how DQX-verified original data can power AI advice through Cards and pluggy. Authorised manufacturer data remains the authoritative source.
In the interview, Thomas Fell, Lead GS1 Germany, and Michael Mohr, Founder & CEO of plugilo, explain the approach and their shared vision.
Read the interview: The original returns to every AI answer in the world
Together with brands. Open to the world.
Control original knowledge. Strengthen retail partners. Reach customers directly. This is what the Trusted AI Advisory Alliance stands for.
Together with our partners across brands, retail, media and associations, we are building an open foundation for trustworthy AI advice. They contribute knowledge, reach and requirements; plugilo provides the infrastructure and tools. Our goal: make authorised original data accessible to reputable AI systems – on its owners’ terms.
Every additional brand strengthens the Alliance’s shared knowledge, reach and ability to shape the future.
Brands and manufacturers can help shape the Alliance: observe free of charge with no obligation, or participate actively with your own data and network. Register to receive the guideline.
Discover and help shape the Alliance
How first-hand knowledge creates customer connections
1 · FIRST-HAND KNOWLEDGE
Brands train pluggy.
Original knowledge straight from the manufacturer. Continuously maintained. Built on GS1 DQX.
2 · THE AI AGENT
pluggy advises, recommends and sells.
Around the clock. Wherever purchase decisions happen.
3 · ACCESSIBLE EVERYWHERE
AI advice at the point of purchase.
Via GTIN scan, shop connector or browser extension – in-store, in online shops and on supported product pages, including Amazon.
4 · ADVICE & SUPPORT
Everything customers want to know.
Ingredients, allergens, usage and more – clearly explained using the available product knowledge and tailored to customer needs.
5 · TANGIBLE RESULTS
Advice becomes Cards & Stacks.
Products and recommendations organised for easy comparison – for better decisions.
6 · THE DIRECT CONNECTION
Customers take the results with them.
The app becomes a personal wallet. Knowledge and recommendations stay within reach – keeping customers connected to the reseller and brand.
